When AB testing hits the optimization wall

Hitting the conversion optimization wall

Have you ever hit the conversion wall? You do your first tests and often get double-digit increase in conversion. Everyone is excited and you feel that optimisation work is fairly […]

The steps organisations go through for higher conversion.

Conversion maturity – who has it?

The other day I was reading a post about the analytics maturity of organisations and I want in this post reflect not over our analytics maturity but rather our conversion […]

The inside view of conversion optimisation

The inside view of conversion optimisation

Have you ever wondered what conversion optimisation people do? Is conversion optimisation all about AB-testing? Does conversion optimisation really yield bottom line results? These are some of the questions I […]

How to build a world class online conversion department

How to build a world class online conversion department

Any smart online company should have one. I am talking about a conversion department. Unfortunately not many companies have realized the potential in optimizing the online traffic. The few companies […]

The secret conversion formula that will boost your online sales

The secret conversion formula that will boost your online sales

There is a tightly guarded secrete in the online world. I am talking about the online sales formula. With this formula you can reach a double-digit conversion increase everyone talks […]

Top 6 secrets of high converting emails

Top 6 secrets of high converting emails

For almost a year by now I have been working on optimizing our emails and I wanted to share my findings. I have done a lot of a/b testing with […]

What is conversion optimization

What is conversion optimization

Many people define conversion optimization as AB testing which I think is wrong since it leads to a very narrow view of what online conversion optimization truly is. In my […]

How to become a web analytics dictator

How to become a web analytics dictator

I am fascinated by human nature. I love to try to understand why we make choices as we do. Everything from choosing a particular product to choose our path in […]

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by / on April 23, 2014 at 9:28 am / in Web Analytics

Question 2: What is the most challenging within conversion optimization?

I have been doing AB tests for a while now and feel pretty confident how to approach and build a strong testing culture within a company. Although optimization work is […]

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by / on April 18, 2014 at 4:24 pm / in Web Analytics

Question 1. What is the most challenging with web analytics today?

I think each year has its own challenges. The web is constantly moving so you need to keep your knowledge fresh. For me this yes one of the more challenging […]

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by / on June 16, 2013 at 7:11 pm / in Web Analytics

My thoughts on the X-Change conference 2013 Berlin

During 12-13 of June 2013 I attended the X-Change conference held in Berlin. It is a conference mostly for web analysts with a bit of a twist. It is organised […]

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by / on March 23, 2013 at 12:40 pm / in Conversion

What does it take to become an online millionaire

Let us start a website and become millionaires! That is the opening line of a conversation I have had a hundred times.  Although I think it is the wrong approach […]

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by / on January 13, 2013 at 9:39 pm / in Conversion

Our online challenges for 2013

New year brings new exciting challenges. I have been lucky enough to spend some time off work and catch up with my reading on the online sphere. Based on my […]

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by / on October 14, 2012 at 1:03 pm / in Conversion

Online checkout – a conversion killer

Have you heard the story about the 300 million dollar button. Just by adding a button in the checkout process wher you did not havet o register to buy gave […]

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by / on January 7, 2012 at 6:56 pm / in Web Analytics

All web analysts will soon be fired

I think technology is an amazing phenomenon. It is so amazing it will eventually replace your job as a web analyst. As a society we develop through technology. Every piece […]

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