What does it take to become an online millionaire?

What does it take to become an online millionaire

Let us start a website and become millionaires! That is the opening line of a conversation I have had a hundred times.  Although I think it is the wrong approach [...]

How to build a world class online conversion department

How to build a world class online conversion department

Any smart online company should have one. I am talking about a conversion department. Unfortunately not many companies have realized the potential in optimizing the online traffic. The few companies [...]

The secret conversion formula that will boost your online sales

The secret conversion formula that will boost your online sales

There is a tightly guarded secrete in the online world. I am talking about the online sales formula. With this formula you can reach a double-digit conversion increase everyone talks [...]

Top 6 secrets of high converting emails

Top 6 secrets of high converting emails

For almost a year by now I have been working on optimizing our emails and I wanted to share my findings. I have done a lot of a/b testing with [...]

What is conversion optimization

What is conversion optimization

Many people define conversion optimization as AB testing which I think is wrong since it leads to a very narrow view of what online conversion optimization truly is. In my [...]

How to become a web analytics dictator

How to become a web analytics dictator

I am fascinated by human nature. I love to try to understand why we make choices as we do. Everything from choosing a particular product to choose our path in [...]

All Posts

by / on January 13, 2013 at 9:39 pm / in Conversion

Our online challenges for 2013

New year brings new exciting challenges. I have been lucky enough to spend some time off work and catch up with my reading on the online sphere. Based on my [...]

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by / on October 14, 2012 at 1:03 pm / in Conversion

Online checkout – a conversion killer

Have you heard the story about the 300 million dollar button. Just by adding a button in the checkout process wher you did not havet o register to buy gave [...]

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by / on January 7, 2012 at 6:56 pm / in Web Analytics

All web analysts will soon be fired

I think technology is an amazing phenomenon. It is so amazing it will eventually replace your job as a web analyst. As a society we develop through technology. Every piece [...]

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by / on December 11, 2011 at 6:02 pm / in Web Analytics

What makes a good web analyst?

I have seen a couple of posts about this subject (post 1, post 2) but most of them focus on the traits or actions a web analyst should have and [...]

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by / on November 13, 2011 at 5:13 pm / in Conversion

6 secrets to be a kick ass web designer

I want to have web design that converts! How hard should it be? My experience says it obviously is. Whenever I work with a new web agency I get disappointed [...]

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by / on November 10, 2011 at 8:22 pm / in Video

Successful viral campaign

We had Google over the other day. They promoted YouTube as a good advertising channel and showed us a successful campaign done by tipex. Yes tipex, you know those days [...]

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by / on October 26, 2011 at 8:59 pm / in Conversion

Conversion optimization in five minutes

Ok, this is the story, you just started on a new job and your boss comes to you and says: “John, can you have a look at our website numbers [...]

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