What is customer experience

What is a Customer Experience Manager?

The online world keeps evolving every year. Lately I see more and more job ads about a title called Customer Experience Manager. The title implies that you should be responsible […]

Need to clone themselves

Online people need to clone themselves

Lately I have been to a couple of conferences about online business. The topics have touched everything from email marketing to conversion optimization to customer insights to relationship management and […]

When AB testing hits the optimization wall

Hitting the conversion optimization wall

Have you ever hit the conversion wall? You do your first tests and often get double-digit increase in conversion. Everyone is excited and you feel that optimisation work is fairly […]

The steps organisations go through for higher conversion.

Conversion maturity – who has it?

The other day I was reading a post about the analytics maturity of organisations and I want in this post reflect not over our analytics maturity but rather our conversion […]

The inside view of conversion optimisation

The inside view of conversion optimisation

Have you ever wondered what conversion optimisation people do? Is conversion optimisation all about AB-testing? Does conversion optimisation really yield bottom line results? These are some of the questions I […]

How to build a world class online conversion department

How to build a world class online conversion department

Any smart online company should have one. I am talking about a conversion department. Unfortunately not many companies have realized the potential in optimizing the online traffic. The few companies […]

The secret conversion formula that will boost your online sales

The secret conversion formula that will boost your online sales

There is a tightly guarded secrete in the online world. I am talking about the online sales formula. With this formula you can reach a double-digit conversion increase everyone talks […]

How to become a web analytics dictator

How to become a web analytics dictator

I am fascinated by human nature. I love to try to understand why we make choices as we do. Everything from choosing a particular product to choose our path in […]

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by / on May 8, 2014 at 10:47 am / in Web Analytics

Question 5: What is the most important thing you try to achieve as a conversion specialist and web analyst?

Working as a conversion specialist and web analyst has many challenges. You need to have skills in multiple areas to be successful. Everything from technical understanding, to analytical, to be […]

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by / on May 2, 2014 at 9:43 am / in Conversion

Question 4: What is they key learning from working on Sweden’s largest lottery?

Well, this is a hard one to answer. There are many learning’s to take away. First of all we are a lottery that is the largest one in Sweden. We […]

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by / on April 27, 2014 at 9:37 am / in Web Analytics

Question 3: What is the most challenging in your business right now?

On top of my mind I think mobile user experience is the most challenging topic at the moment. Not many companies have cracked the mobile experience code. Rebuild our site […]

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by / on April 23, 2014 at 9:28 am / in Web Analytics

Question 2: What is the most challenging within conversion optimization?

I have been doing AB tests for a while now and feel pretty confident how to approach and build a strong testing culture within a company. Although optimization work is […]

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by / on April 18, 2014 at 4:24 pm / in Web Analytics

Question 1. What is the most challenging with web analytics today?

I think each year has its own challenges. The web is constantly moving so you need to keep your knowledge fresh. For me this yes one of the more challenging […]

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by / on June 16, 2013 at 7:11 pm / in Web Analytics

My thoughts on the X-Change conference 2013 Berlin

During 12-13 of June 2013 I attended the X-Change conference held in Berlin. It is a conference mostly for web analysts with a bit of a twist. It is organised […]

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by / on March 23, 2013 at 12:40 pm / in Conversion

What does it take to become an online millionaire

Let us start a website and become millionaires! That is the opening line of a conversation I have had a hundred times.  Although I think it is the wrong approach […]

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